6/29/2023 0 Comments Contagious book review![]() ![]() ![]() ![]() Public health organizations used a different strategy, called “the poison parasite” by researchers, for an antismoking campaign. Within a few years the idea spread to Denmark, Ireland, South Africa, and Taiwan and $174 million was raised. They asked donors to grow handlebar mustaches for a month to raise awareness about the disease. To raise money to fight prostate cancer, he writes, a group of guys in Melbourne, Australia, found a way to go public with a heretofore private act. Most interesting of all, however, are the examples Berger cites of successful and unsuccessful marketing campaigns. Narrower content, he says, may get shared more often because it reminds the speaker of something. Each day, Berger reveals, Americans, on average, engage in 16 conversations in which they say something about aīrand, product, organization, or service. “Contagious” contains arresting - and counterintuitive - facts and insights. ![]()
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